The power of Mmmmmmmmm.....

What is the first thing that comes to your mind when you think Mmmmmmm. The most basic response, courtesy conditioned learning and reading of english literature would be that of taste. Mmmm in books means taste. Mmm generally would bring about the vision of an amazing chocolate desert or some really tasty Pasta, maybe the Xmas stuffed chicken. This is the mouth watering Mmmm

Now let this Mmmm reasonate through your body and breathe deeply. This would be the spiritual Mmmm as in an Hindu Ommmm or a Christain Ammmmen. This mmm is omnipotent. It indicates peace, a connection to your soul. My days of practising Shilpa Yoga and my years of attempts at meditation and mass have really shown me the value of this mmmm. One of my friends vouches that sitting in a place where there are multiple people chanting Om can heal you. I really have no scientific evidence on that one, but the 50 odd people saying Amen at a church sounds really nice. There is something about it's reasonance that is wonderful.

Then there could be the more husky Mmmm which would be sensual in execution. If you haven't heard it then you are probably in some Ashram/Monastery celebrating celibacy probaly chanting Om. Mmm is a part of Amma, Ammi and Mummy, which is probably the first word a kid learns. The reasonance of Mmmm is what makes the word that much stronger. It is the mm in the middle of the word that recieves maximum emphasis.

So the next time you want to achieve complete bliss think of Mmmm. It could be spiritual bliss through Om or Amen or the more sensual Mmmm through a chocolate desert or a hot woman or maybe a hot woman having a chocolate desert. Whatever might work for you, I hope it gives you a feeling of Mmmmmmmm.

Hmmmmmmmm, Food for thought,

- Pranay

P.S,: While writing this post I googled upon an article called ' A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments by Eric Yorkston and Geeta Menon' which proves that a brand name sometimes just needs to sound nice.

Life's like that

Have had quite the hectic few weeks. Went back to Kolkata for a brand workshop and stayed at the Sonar. The last time I stayed there was for my induction into ITC. Felt really nice. At that time, it was my first stay at a hotel of that stature. We dug into each buffet meal with gusto. Went gymming, swimming, etc. Went and sat at the same place where I was sitting when I was told that I would begin my training in Jammu. It was the beginning of 3.5 years of corporate life. Each year a different role, a different experience. I had never thought I'd be riding a cycle selling cigarettes in Jammu, then trying to keep myself warm in a non heated vehicle while it was snowing in Manali to watching the surf on the beaches of Vizag to viewing the beautiful lake at Hyderabad to finally working in Mangalore in a place where my father was born. It all started in Sonar. Then, it felt like the beginning of an adventure.


From there I flew to Hyderabad for a project which had me working day and night. Hyderabad always seems to keep me awake at nights. It has been witness to my post campus longest sleepless spell. That was also the night we launched UltraPro. Awesome feeling that. Anyway this time was for a project for which we actually put in a lot of effort over a couple of months. It is something we believe is going to revolutionize the way we work. Sipping a glass of wine just as the day is breaking and switching on the TV to find Suprabhatam is on is pretty cool.


Watching TV, I can safely say that food prices are coming down what with the number of people fasting nowadays for one noble cause or the other. Infact the creation of new states might soon be determined on number of people fasting for vs fasting against. Imagine a website continuosly tracking the no. of people fasting and Pronoy Roy giving you hourly updates on the latest swing. Smaller states is an inevitable thing. Dr. Ambedkar believed that they had to be done. It's just that division should be for development only.


Anyway Tiger Woods just got voted the best athlete of the decade. Which other sportsperson can claim such success in his on field and off field games. Funny thing is what does his wife do. Her heart forgives him one transgression, then another. The latest score is 14 I think. Only question is whether he will complete 18. You know like in a round of golf :D.

Chalo need to catch some shut eye so that I can attempt jogging in the morning. I actually did an entire session of Yoga yesterday courtesy the Shilpa Yoga DVD which was free with two packs of Real Activ. Yoga might be therepeautic but it is quite a disturbing sight to see a human body contort itself in a manner, it was not meant too. Reminds me of a sign in my Boss's office which says 'If God meant me to reach my toes, he'd have placed them higher' :).

Yours enthusiastically,

Luv,

P.R.