The power of Mmmmmmmmm.....

What is the first thing that comes to your mind when you think Mmmmmmm. The most basic response, courtesy conditioned learning and reading of english literature would be that of taste. Mmmm in books means taste. Mmm generally would bring about the vision of an amazing chocolate desert or some really tasty Pasta, maybe the Xmas stuffed chicken. This is the mouth watering Mmmm

Now let this Mmmm reasonate through your body and breathe deeply. This would be the spiritual Mmmm as in an Hindu Ommmm or a Christain Ammmmen. This mmm is omnipotent. It indicates peace, a connection to your soul. My days of practising Shilpa Yoga and my years of attempts at meditation and mass have really shown me the value of this mmmm. One of my friends vouches that sitting in a place where there are multiple people chanting Om can heal you. I really have no scientific evidence on that one, but the 50 odd people saying Amen at a church sounds really nice. There is something about it's reasonance that is wonderful.

Then there could be the more husky Mmmm which would be sensual in execution. If you haven't heard it then you are probably in some Ashram/Monastery celebrating celibacy probaly chanting Om. Mmm is a part of Amma, Ammi and Mummy, which is probably the first word a kid learns. The reasonance of Mmmm is what makes the word that much stronger. It is the mm in the middle of the word that recieves maximum emphasis.

So the next time you want to achieve complete bliss think of Mmmm. It could be spiritual bliss through Om or Amen or the more sensual Mmmm through a chocolate desert or a hot woman or maybe a hot woman having a chocolate desert. Whatever might work for you, I hope it gives you a feeling of Mmmmmmmm.

Hmmmmmmmm, Food for thought,

- Pranay

P.S,: While writing this post I googled upon an article called ' A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments by Eric Yorkston and Geeta Menon' which proves that a brand name sometimes just needs to sound nice.