Just think about it. What as a child did you dream to always become? For me it was a soldier. A footballer in school a computer engineer by the end of school. A photographer, a poet, even a theatre actor (any1 remember our college street play :)), a writer etc etc. But never in my wildest imagination did I ever consider marketing. Cmon driving a train would seem so much more exciting to a kid and yet in many more ways than I could count, I am in a career I quite like.
Marketing as an option actually occured to me, believe it or not, when I read parts of my sister's Kotler and no I was never a nerd. She showed me some interesting snippet and it was love at first sight. At that point it was not a textbook for me, just something interesting.
Marketing in a fmcg company is basically 3 functions - Sales, Brands and research. Brands helps create a package with the help of research which is then sold by the sales team. My sales stint was by far the most interesting thanks to being in charge of Himachal Pradesh. Research involved working in the biggest research set up in Asia and brands involves new product launches in the personal care business which competes with MNC giants.
Till recently I believed that if you want something really badly, all of the universe conspires to get it for you and frankly it's happened a lot for me. What I have been forgetting is that in many ways I have been living my dream.
Luv,
P.R.
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