Kol has this amazing array of restaurants, with every possible kind of experience catered to. Just say you and your friends decide to have a dinner and then starts
experience Kolkata. Firstly Kol restaurants still have seperate family areas (remember the 80s) , hence there may be a zillion tables empty but since me and my all male group don't look like a family you have to wait. Ideal service marketing says that a table, a room, a seat(airlines) empty is value lost forever. Doesn't make a difference if you have super duper business on a particular day, each minute must be optimized. The lunch buffets, happy hours etc. etc are all steps in that direction.
Ok considering you are really lucky, you might just enter a restaurant and you'll have to wait and wait till some waiter graces you with his presence. The service is very impersonal and grudgingly offered. This is in fact the only place in India (and I have traveled a bit) where the McDonalds served me cold burgers, the Domino's Pizza guy used his bare hands (no gloves) and thats just fast food. I attempted to ask for a mild alteration in seating at Peter Cat, a decentish restaurant and was very rudely told that they wouldn't do it. Hardly had I finished upbraiding the quite unaffected waiter about his manners when a elderly woman gave him a mouthful for acting too smart.
Iacocca writes in his autobiography (read it if you haven't), about how his father would always ask a waiter not providing good service to stop doing their job. In service one bad experience puts you off forever. You spread the word and that's that.
Kol restaurants do have an advantage of a demand far outstripping supply. But that was the case with Mumbai restaurants too, before the move of the efficient service Udipi restaurants into high class restaurants. They provided service with style and efficiency. Restaurants were forced to change. It is way better to be prepared.
The lack of service orientation is also prevalent among many other outlets across Kol, though there are the few exceptions. I live in a guesthouse in Kalighat, and have this small store below my place. Sheer disgust with the persons total disinterest had me scouting lake market where I found a very good self service store where the staff were very helpful. I now willingly take the extra 5 minutes to walk uptil the shop where I find good service.
So if you are a customer in Kol or anywhere in the world and have a bad service experience, make sure he/she knows that such behaviour is not appreciated/ take it up to the owner/ just stop frequenting the place. Do remind him that
Customer is King.
Luv,
Pranay
P.S.: Kol could be a gr8 place to do some project on customer experience. Any1 interested??