Synapse has left the building

Synapse

The Webster Dictionary defines ‘Synapse’ as the point at which a nerve impulse passes from one neuron to another.

MPower, the marketing interest group of IIM Kozhikode, construes it as any critical link, be it between the buyer and the seller or between the theory and practice of marketing. The central idea then is to be the ‘Synapse’ which aids the transfer of the "impulse" of ideas and information between the industry and the academia.

Well this would be the umpteenth time, Ive copied this to a website, brochure, mail, speaker invite, etc. Surprisingly Im now going to miss it. It took the best part of this sem, most parts of our summer internships and a large part of my sanity to put it all together. But we somehow managed it, I think:).
People generally fell in luv with the backdrop (see the pic above) and for once in our life we had a seminar with interesting speakers at IIMK :)). But frankly speaking, Marketing is something you can understand w/o any prior knowledge or experience. We have set the tone for some good seminars to come.
People keep harping abt how K doesnt have good industry interaction. Well since mohammed cant go to the mountain we simply decided to bring the mountain to Mohammed and believe me it was one mountaineous task :). I guess we are still quite surprised how it all came through. I still remember haggling with the momento maker the day before the seminar, dropping hints of further business being affected if there was a delay in delivery ;), using my ltd mallu knowledge to request for discounts for the backdrop and praying every nite to somehow get everything together:).
The icing on the cake was the decorator putting a white table cloth on some wierd looking tables the nite bfore Synapse saying that this was all he could provide. At 2'o clock in the nite, Mayank and me were just one step from reducing the chetta population by one :). However threats, pleas and promises of a bonus got us our beloved table borders in the mornin. Mayank n me were awake nxt mornin again arranging everything on the newly decorated tables. Abhijit had to rush off to get the speaker from fortune. The decorator had cut everythin so fine, that it was just 2 mins after the last border was attached that the speakers trooped into the audi, whew.
The rest of the day was spent in arranging vehicles for speakers, ensuring that special delegates were well attended to, etc etc. In between we were party to the web of marketing gyaan woven around the audience by the speakers. I must say there is a certain charisma in marketing which was brought out so well by all the speakers. The audience was quite spellbound. There were times in the seminar wen I wished, somebody else could handle organisation, giving me some opportunity to interact with the speakers. However I must admit that seeing Mayank furiously negotiating with various vehicle drivers and providers throughout the day was also quite entertaining :). The 2nd day of Synapse was also quite stimulating. The high point was Dr. Sahadev including our names in the keynote address.
Hey I certainly shudnt forget Priyas contribution to the massive media coverage we received and Adi for his mess food and of course their resp commitees. Including P.T. Ushaji's USHA school case in hindsight seems quite the master stroke. If only people knew that it was Mayank and me (with Dr Sahadevs help) who framed it :). Which reminds me that we have to work on the USHA SDP project soon.

Anywayz heres some media coverage we received

Preevent

BLine
Mkting home page
http://www.thehindubusinessline.com/2005/07/21/19hdline.htm

Hindu
Kerala Economy & Business section

Coolavenues

The event details have been featured on the site at the following link: -
http://www.coolavenues.com/bschools/070518/iimk_synapse_05a.php3

The link is featured at the following index pages of the site: -
B-schools Events: - http://www.coolavenues.com/bschools/events.php3
B-schools News: - http://www.coolavenues.com/bschools/news.php3
B-schools Home Page: - http://www.coolavenues.com/bschools/index.php3
Marketing Seminars: - http://www.coolavenues.com/seminars/mktg.php3
Seminars Hone Page: - http://www.coolavenues.com/seminars/index.php3
Home Page of the site: - http://www.coolavenues.com/index.htm


Exchange4Media
Banner at www.exchange4media.com
News
http://exchange4media.com/e4m/news/newfullstory.asp?section_id=8&news_id=17148&tag=11878&pict=9

Pagalguy
Events
www.pagalguy.com

DeepikaGlobal
Newspage
http://64.233.179.104/search?q=cache:VFjlSfkZtwcJ:www.deepikaglobal.com/ENG5.asp%3Fccode%3DENG5+synapse%2BIIM&hl=en

Post-event
July 24

Hindu

Seminar on marketing at IIM-K
http://www.hindu.com/2005/07/24/stories/2005072406760300.htm

July 25 Synapse Post event coverage links


Pagalguy
www.pagalguy.com
http://www.pagalguy.com/index.php?categoryid=15&p2_articleid=82

Business Line
National coverage in the News page
No links available


Coolavenues
Homepage
http://www.coolavenues.com/index.htm
Bschool news
http://www.coolavenues.com/bschools/news.php3
Article
http://www.coolavenues.com/bschools/070525/iimk_synapse_05_2a.php3


Email Promotion And Internet Marketing
Homepage
http://emailpaim.exx64.info/
Article
http://www.newindpress.com/NewsItems.asp?ID=IER20050723042326&Page=R&Title=Kerala&Topic=0

God knows how long the links will last so don blame me if u dont find any info. Ull get more Synapse 2K5 gyaan on Nitai's and Paro's(a 1st yr students) blog.


I do have a six sigma exam tomm, so do wish me luck,
till next time,
byeeeeeee,
luv,
P.R.